Designer Brands Investor Center

COLUMBUS, Ohio, March 19, 2009 /PRNewswire via COMTEX/ -- DSW (NYSE: DSW), a leading multi-channel branded footwear specialty retailer, is pleased to announce the opening of a new store in Flowood, Mississippi on March 26. The address of the new DSW store is:

         DSW Shoes
         Market Street Flowood
         754 Mackenzie Lane
         Flowood, MS 39232

The store will be the 1st DSW location in the Jackson market.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050629/CLW021LOGO)

DSW is for the passionate shoe enthusiast. The 15,000 square foot store in Flowood will offer women and men thousands of shoes at great prices. The store will have a contemporary feel, where shoppers can browse a breathtaking assortment of designer dress, casual, and athletic shoes in a relaxed, comfortable setting. A clearance area will offer customers even more unbelievable prices.

Customers are also invited to join the award-winning DSW Rewards program and earn certificates toward future DSW purchases, while taking advantage of member-only offers and events.

DSW is continuously opening new stores across the country. In 2008, DSW opened 41 stores in strategic markets and launched dsw.com in response to customers' requests to shop 24 hours, 7 days a week. The new store in Flowood, Mississippi is the fourth DSW store opening of 2009.

DSW Inc. (NYSE: DSW) is a leading multi-channel footwear specialty retailer that offers a wide selection of brand name and designer dress, casual, and athletic footwear for women and men. DSW provides customers a compelling value proposition and a convenient shopping experience. Founded in 1991 in Columbus, Ohio, today DSW operates 300 stores in 37 states and supplies footwear to 367 leased locations in other retailers nationwide. DSW also serves customers through its e-commerce site, www.dsw.com.

For more information about DSW, please visit www.DSWinc.com.

SOURCE DSW Inc.

http://www.DSWinc.com