Designer Brands Investor Center

COLUMBUS, Ohio, Aug. 8 /PRNewswire/ -- DSW (NYSE: DSW), a leading branded footwear specialty retailer, is pleased to announce the opening of a new store in Ocala, Florida on August 14, 2008. The address of the new DSW store is:

    Market Street at Heathbrook
    4414 SW College Road
    Ocala, FL 34474

    (Logo: http://www.newscom.com/cgi-bin/prnh/20050629/CLW021LOGO )

The store will be the 4th DSW location in the Orlando area. The 15,000 square foot store will offer hundreds of brands for women and men at great prices.

The location features hardwood floors, brick walls, and accent walls marked with DSW signature phrases. Additional interior accents include modern fixtures, sleek merchandise displays and comfortable seating. All these elements combine to create a remarkable shopping experience.

DSW is for the passionate shoe enthusiast and indulges customers who love to shop. The DSW self-service format allows customers to try on over 2,000 styles of designer dress, casual and athletic shoes.

Customers are also invited to join the award-winning DSW Rewards program and receive certificates toward future DSW purchases, while taking advantage of member-only offers and events.

As one of the nation's fastest growing specialty retailers, DSW is continuously opening new stores across the country. In 2007, DSW opened 37 stores in strategic markets. DSW plans to open at least 30 stores in 2008 and, so far, has opened 18 stores. Additionally, DSW recently launched DSW.com in response to customers' requests to shop 24 hours, 7 days a week.

DSW Inc. is a leading branded footwear specialty retailer that offers a wide selection of brand name and designer dress, casual and athletic footwear for women and men. As of August 7, 2008, DSW operated 275 stores in 37 states and operated an e-commerce site, www.dsw.com . DSW also supplied footwear to 384 leased locations in the United States. For store locations and additional information about DSW, visit www.dswinc.com .

        For more information about DSW, please visit www.DSWinc.com .

SOURCE  DSW Inc.
    -0-                             08/08/2008
    /CONTACT:  Austin Barger of DSW Inc., +1-614-872-1094,
Austinbarger@dswinc.com/
    /Photo:  NewsCom:  http://www.newscom.com/cgi-bin/prnh/20050629/CLW021LOGO
              AP Archive:  http://photoarchive.ap.org
              PRN Photo Desk, photodesk@prnewswire.com /
    /Web site:  http://www.dsw.com
                http://www.dswinc.com /
    (DSW)

CO:  DSW Inc.
ST:  Florida, Ohio
IN:  HOU FAS REA
SU:

AH-JE
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6984 08/08/2008 14:19 EDT http://www.prnewswire.com