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Designer Brands is one of North America’s largest designers, producers and retailers of footwear and accessories. Our business segments include world-class design and sourcing operations, a robust wholesaling business, and more than 1,000 points of distribution.

DSW Announces Exclusive Launch with TREND:BAR

COLUMBUS, Ohio, March 9, 2017 /PRNewswire/ -- DSW Inc. (NYSE: DSW), a leading branded footwear and accessories retailer, is pleased to announce an exclusive partnership with TREND:BAR.

TREND:BAR is a new company  based in Los Angeles that seeks to bring fast fashion and personalization to everyone without breaking the bank. Founded by sisters Lindsey and Kayla Swartz, TREND:BAR produces luxe fabric stickers, appliques, charms, shoelaces, patches, and creative add-ons that customers can use to personalize all the footwear and accessories in their closet. Under an exclusive partnership with TREND:BAR, DSW is bringing these styles for the first time to its customers in both select stores and

"Fashion is an expression of who you are and a reflection of your personal style, so partnering with TREND:BAR and offering our customers the opportunity to personalize their favorite footwear or accessory was a no brainer,"  said Todd Dreith, GMM - Men's, Athletic, Kid's, Handbags & Accessories.

Items from TREND:BAR create a completely unique style, with reusable stickers or charms that transforms your look from glam to bohemian and back again, or where ever the season or mood inspire.

How about those classic black pumps or go-to clutch? TREND:BAR recommends adding some pearls or rhinestones on to your heels for a special occasion, and they can be office-ready again by Monday morning.

"TREND:BAR is for anyone who has an unlimited love for the latest trends. With us, you can customize almost anything and transform your go-to basics into fast fashion favorites. Our accessories are like trend tattoos for your wardrobe!" Said Lindsey Schwartz, TREND:BAR co-founder.

"The possibilities are truly endless. You can pick and choose your favorite parts of the latest trends and do it your way! Our Stripe Stickers can go from team spirit to this summer's hottest stripe runway trend. And our variety of floral trends available at DSW can take you from a garden party to a music festival. There's something for everyone!" Said Kayla Schwartz, TREND:BAR co-founder.

To celebrate the launch of this partnership, DSW will be hosting special events on Sunday, March 12, with TREND:BAR helping customers discover the perfect add-on for their new shoes, plus music, snacks, and more.

See to check out the latest styles from TREND:BAR and event information.

For styling tips on DSW products see

About DSW Inc.

DSW Inc. is a leading branded shoes and accessories retailer that offers a wide selection of brand name and designer shoes and accessories for women, men, and kids. DSW operates 502 locations in 43 states and operates an e-commerce site,, and a mobile website, DSW also supplies footwear to 396 leased locations in the United States. DSW offers a free, award-winning loyalty program, DSW Rewards, where customers earn certificates toward future DSW purchases and receive special member-only offers.

For store locations and additional information about DSW, visit Follow DSW on Twitter at, "like" DSW on Facebook at and @dswshoelovers on Instagram.


TREND:BAR is fast fashion re-invented. With TREND:BAR you can change up your wardrobe -- including bags, sunglasses, clothing and tech accessories -- with our ever-evolving collection of trend add-ons (luxe fabric patches, appliques, stickers, shoelaces & more) for accessible, unique, high-fashion style. You'll never have to compromise on quality or spend excessively to stay on TREND!  

For more information visit

For styling tips on DSW products see



For further information: Kris Kraner, Public Relations,; Christina Cheng, Senior Director, Investor Relations,
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