COLUMBUS, Ohio, July 28, 2016 /PRNewswire/ -- DSW Inc. (NYSE: DSW), announces the launch of DSW Kids in over 200 stores in 40 states across the country. The retail expansion will include footwear for kids of all ages from infants and toddlers through teens. An extension of its successful e-commerce shop, DSW Kids is now open in over 200 brick and mortar locations. Twenty-one new stores opening this fall will also offer DSW Kids.
Debbie Ferrée, Vice Chairman and Chief Merchandising Officer comments, "Consumers have been asking for kids shoes in our stores for years and we answered with DSW Kids. We are launching with a full range of footwear starting with infant sizes. Now, the entire family can meet their footwear needs at DSW!" She continues, "With so many of our vendors offering children's footwear, the expansion was comprehensive and seamless – we offer on average over 210 styles per store and over 2,000 styles online and with our Buy Online Ship to Store capability the in-store options seem endless."
DSW Kids makes the shopping experience a family affair. The expansion launches with its own brand DNA, which marries the parent logo with the word KIDS and a punch of orange. These unique in-store sections encourage child-interaction with instructive shoe sizing islands, complete with fun height measuring flag poles. Wider, stroller friendly aisles have been designed to make shopping comfortable for parents and children.
Reflecting the retailer's commitment to offering a broad range of footwear, merchandise will include over 100 brands for boys and girls across all footwear categories, from fashion, athletic, to functional shoes. Additionally, DSW Kids will exclusively offer fashion footwear at accessible prices with the company's in-house designed brands Olive & Edie for girls and Max + Jake for boys, this coming spring.
DSW Kids departments are now open coast to coast with multiple locations in California, Florida, Illinois, New York, Ohio, Texas and Washington among many others. For a full list of locations for DSW Kids, please visit http://www.dsw.com.
Kids Directed Giving
DSW is mindful that all kids need shoes. In collaboration with Soles4Souls, a non-profit enterprise committed to fighting poverty through the collection and distribution of shoes and clothing, DSW Kids stores will offer convenient drop boxes where customers can donate new and gently used kid's shoes through the Soles4Souls organization.
DSW's Shoe Lovers Care Program also donated a total of $110,000 in grants to eight non-profit organizations to bring joy, play, music and adventure into the lives of children in need. For more information, please visit http://www.shoeloverscare.com.
For additional multi-media resources, including videos from this year's launch, please visit:
About DSW Inc.
DSW Inc. is a leading branded footwear and accessories retailer that offers a wide selection of brand name and designer shoes and accessories for women, men and kids. DSW operates 481 stores in 42 states, and operates an ecommerce site http://www.dsw.com, and a mobile website, http://m.dsw.com. DSW also supplies footwear to 386 leased locations in the United States. For DSW store locations and additional information about DSW, visit http://www.dswinc.com.
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SOURCE DSW Inc.